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New Dawn for care provision in Shropshire

A revolutionary new concept in care homes is set to be launched in Craven Arms, Shropshire.

Using expert support from high-growth business support initiative Mustard.uk.com, New Dawn Care is pioneering an £8 million project that is set to revolutionise the way people aged 50 or over are looked after through a combination of state-of-the-art facilities and 24 hour progressive care.

George Bowness, the brainchild behind the development, explained:

“We are firmly committed to providing a wide range of care services, together with innovative methods of promoting independence for our residents.

“The fact that we can offer care in the comfort of residents’ own homes within a village environment reflects both the changing needs and expectations of care”

He continued: “Since being granted full planning permission in June we expect to be on site in August with the first phase of properties being released within six months and the whole site completed by late 2006”.

The site offers panoramic views of South Shropshire and will include landscaped gardens with a water feature, alongside more unusual additions which will really help to create the ’village’ atmosphere. These include a 62-seater a-la carte restaurant, lounge bar, cinema, library, IT suite, and hairdressing salon with a complimentary treatment room.

“With the support from Mustard.uk.com we’ve been able to develop a website and use expert consultancy to influence our branding, such as our corporate logo. This has been of real benefit, as we’ve been able to raise awareness of the plans for the complex and we’ve already received enquiries from potential residents through the website,” continued George.

John Loach, Business Link Advisor for Shropshire is excited about the development:  “The New Dawn Care facility presents a fantastic opportunity for the region, with current plans indicating that at least 100 people will be employed here within the next 18 months, with further growth expected.

“The firm is clearly passionate about offering first class care within a village that is well and truly integrated into the local community.”

George concluded: “There will be fifteen spacious 3-bed detached bungalows, ten luxury 2-bed apartments and fifty en-suite rooms within the care home. A further six, 3 bed bungalows and six, 2 bed apartments are available for sale or rent from South Shropshire Housing Association.”

Mustard.uk.com, which is working closely with the Investment Readiness programme, is entering its next generation of funding and has 50 spaces available for entrepreneurs in Shropshire, Herefordshire and Worcestershire.


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